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Business

Customer Acquisition Cost

Marketing ÷ new customers.

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CAC
$100

Related in Business

Break-Even Point
Units to cover fixed costs.
Gross Margin
(Revenue − COGS) ÷ revenue.
Net Margin
Net profit ÷ revenue.
Markup
Cost to selling price.
Discount
Sale price after discount.
Customer Lifetime Value
ARPU × gross margin × 1/churn.